If you saw the X thread trending today, July 21st, you know the pain is real: a 15-step, multi-tool checklist just to produce one AI-assisted ad campaign. Generate in Midjourney, animate in Runway, resize in Canva, repeat. It’s a fragmented, inconsistent mess that costs more time than it saves.
The industry is noticing. Yesterday, July 20th, Black Forest Labs released FLUX 2 with a new 'Campaign Mode,' aiming to solve this exact problem. It’s a great validation that single-asset generation is no longer enough. But a fixed 'mode' is a feature, not a professional system. You need control. You need an asset factory you can build, own, and reuse.
This is where a workflow-based approach changes the game. Instead of juggling tools or being locked into a rigid feature, you can build a single, powerful workflow in MyUP that takes one core idea and automatically generates an entire campaign of ad creatives—all perfectly on-brand and in every format you need.
Stop thinking in assets. Start building a campaign system.
The real bottleneck in creative production isn't the speed of generating one image; it's the friction of creating a dozen consistent variations for different platforms. Each social channel demands a unique aspect ratio—1:1 for the Instagram grid, 9:16 for Stories and TikTok, 16:9 for banners. Manually adapting a core creative for each is tedious and invites brand drift.
True AI efficiency comes from building a system, not just using a tool. In MyUP, this system has two core components:
- Your Brandkit: This is your single source of truth for visual identity. By setting up your colors, fonts, logo, and overall style once, you ensure every asset the AI generates is automatically on-brand. It’s the guardrail that prevents visual chaos.
- A Multi-Output Workflow: This is your production line. Instead of running a prompt once for a square image, you build a workflow that runs your prompt through multiple, parallel generation steps—one for each required format.
The result is a repeatable system. You provide the creative spark with a single prompt, and MyUP handles the production of the entire campaign. The user validates the output; MyUP does the heavy lifting. This isn't just faster; it's a more strategic way to manage brand consistency at scale.
The workflow: From one prompt to a full campaign in MyUP
We're going to build a practical, three-step workflow that you can set up once and reuse for every campaign. This process turns a complex, multi-tool headache into a single, streamlined operation inside MyUP.
- Set your Brandkit as the non-negotiable foundation for visual consistency.
- Build a multi-format workflow that chains together image generators for every platform spec you need.
- Write one master prompt to trigger the entire system and generate a complete set of creatives.
Step 1: Set your Brandkit as the single source of truth
Before you generate anything, anchor your workflow to your brand. A MyUP Brandkit is more than just a folder with your logo; it's an active set of rules that governs every creation. By simply providing a website URL, MyUP can automatically extract your brand's colors, fonts, and overall aesthetic to create a foundational kit.
This is the most critical step for avoiding inconsistent AI creatives. When your Brandkit is active, every output from your workflow—whether it's a 1:1 post or a 9:16 story—will inherit your brand's DNA. The colors will be right, the typography will feel familiar, and the overall style will be coherent. This ensures that even as you scale production, your brand never looks fragmented or off-message. If you don't have one, set it up now. It takes minutes and saves hours of corrective work later.
Step 2: Build your multi-format workflow
Now for the production engine. In MyUP, you don't need to run separate prompts for separate sizes. You use the Workflow Builder to create a single process that branches out to produce all the required formats simultaneously.
Here’s how to structure it:
- Start with a User Input block: This is where you'll enter your single master prompt for the campaign concept.
- Add multiple AI Image Generator blocks: Create one for each format you need. Chain each one back to the same initial prompt input.
- Configure each generator: For each image generator block, set the specific aspect ratio. For example:
- Set the first to 1:1 for Instagram grid posts.
- Set the second to 9:16 for Instagram Stories, Reels, and TikTok.
- Set the third to 16:9 for YouTube thumbnails or web banners.
With this setup, your single prompt feeds all three generators at once. Because your Brandkit is active, the outputs will be stylistically consistent despite their different dimensions. You’ve built a system that understands both your creative idea and your multi-platform delivery requirements.
To see a complete campaign workflow in action, you can load this template directly in MyUP.
Workflow code: #myup-j6sp-glnw
Fruit Advertisement Campaign
Drop your product straight into a lush, hyperrealistic pile of fresh sliced fruit. It takes your clean product shot, blends it into rich organic textures, and generates a premium, slow-motion falling animation ready for a luxury cosmetic or food ad.
Regenerate using your own assets.
Step 3: Write one master prompt and generate
With your Brandkit and workflow in place, the final step is the creative input. Your master prompt should describe the core concept of the ad, focusing on the subject, setting, mood, and action, but you can omit stylistic details that are already handled by your Brandkit.
For example, instead of 'A bright, vibrant photo of a fresh orange smoothie in a minimalist setting, using our brand colors of orange and white,' you can simplify it to: 'Product photo of a fresh orange smoothie on a clean, minimalist surface with bright morning light.' Your Brandkit will handle the 'bright, vibrant' and color palette part automatically.
Once you run the workflow, MyUP will generate all the assets in one go. You'll get a complete set of creatives, ready for review and deployment across all your channels. The human control comes in at the end—you approve and make minor adjustments, but the tedious, repetitive production is fully automated.
Here are a couple of other workflows you can use for specific ad styles within a campaign:
- For a clean, product-focused vertical ad: Minimalist Vertical Product Advertising Poster. Workflow code: #myup-sygb-rhnt
- For a dramatic, eye-catching food shot: Bold Portrait Food Advertising Photo. Workflow code: #myup-xjsb-hirr
From a single workflow to an infinite ad factory
The most powerful part of this approach is reusability. Once you build and save your multi-format ad campaign workflow, it becomes a permanent asset for your team. The next time you need to launch a campaign, you don't start from scratch. You simply open the workflow, enter a new prompt, and generate another complete set of on-brand creatives in minutes.
This is how you move beyond one-off AI creations and build a true content production system. It's the same principle behind creating a complete presentation design system or an entire on-brand sticker pack with a single workflow. You invest a small amount of time upfront to build the factory, and then you reap the efficiency gains indefinitely. It saves countless hours, eliminates creative fatigue, and enforces brand consistency with every run.
Ready to try it with a different style? This workflow is perfect for a bold, vertical food ad.
Workflow code: #myup-fts6-4ihp
Vertical Gourmet French Fry Ad
Transform your products into high-fashion editorial ads. This setup uses a dynamic diagonal layout and a slightly tilted overhead angle to give food and packaging incredible depth and texture. It's perfect for giving any brand a chic, premium look.
Regenerate using your own assets.
