On June 30, 2026, Google announced a new feature in its NotebookLM app that can turn your research notes into short, TikTok-style video clips. It’s an interesting demonstration of AI's ability to summarize and visualize information. For personal use, it's a neat trick. For professional content creators, however, it highlights a critical gap between a cool demo and a usable professional tool: brand identity.
You tried it, saw the potential, and immediately hit the wall. The output has no logo, no brand colors, and no consistent typography. It’s a generic video, not a branded asset. This article provides the workflow to solve that problem for good.
The real cost of off-brand AI content
The promise of AI is speed and efficiency. But when an AI tool generates an off-brand video, it doesn't save you time; it just changes your job. You're no longer a strategist or creator; you're a post-production editor, spending hours in a separate tool to manually add your logo, color-correct the scenes, and overlay your brand's fonts.
This manual fixing defeats the purpose of using AI. More importantly, it creates brand inconsistency. When every video has a slightly different look and feel, it dilutes your brand's identity and makes your content look unprofessional. Your audience can't build recognition if your visuals are constantly changing. The real job isn't just to make a video from text; it's to make a video that is instantly recognizable as yours.
The 3-step workflow for on-brand text-to-video
The solution isn't a more powerful video generator, but a smarter content production system. You need a platform that knows your brand's visual identity before you even write the first prompt. In MyUP.ai, this is a straightforward, repeatable workflow that ensures every asset is on-brand by default.
- Set your brand on autopilot with a Brandkit: Define your visual identity once, so it can be applied automatically to everything.
- Turn any text into a video script: Break down your source content into short, visual prompts for the AI.
- Generate and publish your branded video: Let the system create the video and apply your brand identity automatically.
Step 1: Set your brand on autopilot with a Brandkit
Your brand's visual identity shouldn't be a manual input for every project. The foundation of efficient, on-brand creation in MyUP is the Brandkit. You create it once, and it works forever.
Simply provide your website URL, and MyUP automatically extracts your logo, color palette, and fonts. You can fine-tune these elements, but the initial setup takes seconds. This Brandkit is now your brand's digital fingerprint inside the platform. Every time you generate content—whether it's an image, a social post, or a video—the Brandkit ensures it aligns with your identity without you having to think about it.
Step 2: Turn any text into a video script
With your brand identity locked in, you can focus on the creative. Take any piece of text—a product description, a key feature from a whitepaper, a customer testimonial, or even just your notes from NotebookLM—and break it down into a sequence of visual scenes. For a 15-second TikTok or Reels video, you might need 3-5 short scenes.
Think in shots, not paragraphs. Instead of "Our artisanal coffee is made from premium, sustainably sourced beans," think:
- Scene 1: Close-up shot of glossy coffee beans tumbling in slow motion.
- Scene 2: A steaming cup of coffee on a rustic wooden table, morning light filtering in.
- Scene 3: A smiling person enjoying the coffee, looking satisfied.
This becomes your prompt sequence for the AI video generator.
Step 3: Generate and publish your branded video
This is where the system takes over. You feed your scene prompts into a MyUP video workflow. The AI generates the video clips, and your Brandkit automatically applies your logo, brand colors to text overlays, and your specific fonts. The user validates the output; MyUP handles the production. The video isn't edited to be on-brand; it's generated on-brand from the very first frame.
For example, creating a fast-paced, vertical ad for a food product is a common task that requires high visual quality and perfect branding. A pre-built workflow is the direct solution. You just provide the product name and a key message, and the system does the rest.
Workflow code: #myup-fts6-4ihp
Vertical Gourmet French Fry Ad
Transform your products into high-fashion editorial ads. This setup uses a dynamic diagonal layout and a slightly tilted overhead angle to give food and packaging incredible depth and texture. It's perfect for giving any brand a chic, premium look.
Regenerate using your own assets.
Pro tip: Start with a perfect image, then animate it
For even greater creative control, especially for product-focused ads, an image-to-video workflow is often more effective. Instead of trying to get the perfect composition, lighting, and detail from a text-to-video prompt, you first generate the perfect still image. This allows you to iterate on the visuals until they are exactly right.
Once you've approved the perfect shot, you can bring it to life with subtle animation. MyUP can add motion like a slow zoom, pan, or floating effect, turning a static product shot into an engaging video clip. This is ideal for creating high-end, polished ads that stop the scroll.
First, generate a bold, perfectly composed image of your product. Workflow code: #myup-xjsb-hirr
Bold Portrait Food Advertising Photo
Get those high-impact, tight action shots of people actually enjoying your food brand. It drops your product right into a messy, realistic close-up bite shot that feels like a premium lifestyle campaign instead of a boring studio packshot.
Regenerate using your own assets.
After you have the final image, use MyUP's video tools to add motion, ready for your social feed.
From a simple idea to a finished social post
This workflow is versatile. It’s not just for photorealistic food ads. Imagine you need to announce a new product with a clean, minimalist animated poster. The process is identical. You choose a workflow designed for that aesthetic, provide your text, and let the Brandkit ensure the final video uses your exact colors and fonts. The system adapts the style, but the brand consistency remains absolute.
To create a minimalist vertical video ad, this workflow is the direct path from idea to asset.
Workflow code: #myup-sygb-rhnt
Minimalist Vertical Product Advertising Poster
Drop the clutter and put your product in the spotlight. This setup places your item against a pure, seamless white background with a striking vertical flow that draws the eye straight up. It's perfect for creating clean, high-end studio posters.
Regenerate using your own assets.
The right tool for the job: When to use a brand-aware AI
Tools like Google's NotebookLM video generator are exciting developments. They show what's possible and are perfect for personal brainstorming or one-off experiments. But for professional creators, marketers, and brands, content creation isn't an experiment—it's a production process that demands consistency and quality.
The moment your goal shifts from simply making a video to producing a branded asset, you need a brand-aware system. MyUP.ai is designed for that production reality. By integrating your Brandkit directly into the generation process, it eliminates the manual post-production work and ensures every video strengthens your brand's identity. It's the difference between a generic AI output and a polished, professional asset ready to drive results. Whether you're working on consistent characters for a story or a full script-to-screen narrative, the principle is the same: brand first, not as an afterthought.
