On July 12, 2026, Adobe shipped its new Firefly-powered 'Text to Motion Graphic' templates in Express, and the creative world took notice. The ability to generate simple animations from a prompt is a massive validation of what brands need: a faster way to produce motion content. But after the initial excitement, the core problem with any template-based system becomes clear: you’re working with a pre-canned effect. Your output looks like everyone else's, and getting it to match your brand's specific visual identity is a manual, frustrating process.
For truly unique, on-brand animated assets, you need a workflow, not a template. This tutorial shows the simple MyUP workflow for generating infinite custom motion graphics from a text prompt, automatically aligned to your brand’s visual identity.
Why a workflow beats a template for brand consistency
A template gives you a starting point. You can change the text, maybe swap a color, but you are fundamentally locked into the style of the template itself. This is the creative ceiling. For a brand that has invested in a unique visual language, this is a non-starter. Your content ends up looking like the tool, not like your brand.
A workflow, by contrast, is a process for creating a fundamentally new asset from scratch. In MyUP, this process is built around your Brandkit. When you set up your Brandkit—by simply entering your website URL—MyUP learns your brand’s colors, fonts, logo, and overall visual style. From that point on, every asset you generate is automatically influenced by that identity.
When you ask the AI video generator for 'mesmerizing slow motion of iridescent liquid waves,' it doesn't just generate a random video. It creates that motion graphic with a color palette and mood that aligns with your Brandkit. The result isn't a generic animation; it's a bespoke piece of creative that feels native to your brand from the first frame. This is how you build a library of unique, on-brand animated assets instead of just customizing generic templates.
The 3-step workflow for infinite, on-brand motion backgrounds
Generating custom animated textures and backgrounds in MyUP is a straightforward process designed for speed and creative control. You direct the concept; MyUP handles the production, infused with your brand identity.
Step 1: Write a descriptive prompt
The goal is to describe the texture, motion, and mood, not a narrative scene. Think like a creative director briefing a motion designer. Be specific about materials, speed, and light. Here are a few prompts you can copy and adapt:
- 'Macro shot of slowly swirling, thick iridescent liquid with holographic reflections, cinematic lighting, ultra-realistic.'
- 'An abstract, organic network of glowing digital lines pulsing softly, dark background, minimalist and high-tech.'
- 'Close-up of shimmering, flowing silk fabric in zero gravity, gentle ripples and folds, soft and elegant motion.'
Step 2: Generate and validate
In MyUP, you input your prompt into the AI Video generator. Because your Brandkit is active, the AI will interpret your prompt through the lens of your brand's color palette and aesthetic. You'll get back several options. This is where you, the human, validate the output. Choose the clip that best fits your vision, or refine the prompt to get closer to what you need.
Step 3: Composite the asset into your design
Once you have your unique motion background, it becomes a reusable asset. You can layer text, logos, and product shots on top of it to create stunning ads, social posts, or website headers. It adds a layer of professional polish that static images can't match.
For example, you can take a generated motion asset and use it as the background for a high-energy sportswear ad. The following workflow shows you exactly how to composite your elements for a final, polished design.
Workflow code: #myup-ywpr-rqz6
Professional Sportswear Ad
Suspends your apparel right in the center of a high-energy promo shot, held up by hands around the frame. It gives your shirts or jerseys a gritty, collaborative streetwear editorial look that feels alive and physical.
Regenerate using your own assets.
Use case: creating animated textures for product ads
Imagine you're creating an ad for a new food product. A generic stock video background is boring, and a complex After Effects animation is overkill. What you need is a subtle, branded texture that makes the product shot pop without distracting from it. This is a perfect use case for a generative workflow.
Using a prompt like 'subtle, slow-moving abstract texture of thick honey dripping, warm tones, soft focus' in MyUP will produce a custom animated background. Your Brandkit will ensure the 'warm tones' align with your brand's specific color palette. The result is a unique piece of creative that elevates the entire ad.
You can then use this asset in a poster or social media graphic, layering your product image and headline over it. The animated texture adds a premium feel that's impossible to achieve with a static background. This workflow lets you build a design like that in minutes.
Workflow code: #myup-tbky-nciq
Food Brand Poster
Instantly turn any food or drink product packaging into a bold, vibrant retro poster. The system automatically reads your bottle or box to grab its exact colors and ingredients, then crafts a perfectly coordinated vintage background around it.
Regenerate using your own assets.
Putting it all together for vertical video
The demand for vertical video content for Instagram Stories, TikTok, and Reels is relentless. Generative motion graphics are your fastest path to producing a high volume of visually engaging vertical content without burning out your design team. These short, looping animated backgrounds are the perfect canvas for vertical ads.
The workflow is the same: generate a unique, on-brand motion clip in a vertical aspect ratio. Then, use it as the foundation for your story or reel. Add your text, product images, or calls to action on top. Because the background is custom-generated and brand-aligned, the final video feels cohesive and professional, not like a generic template anyone can use.
This is how you stop the scroll. A unique motion element captures attention far more effectively than another static graphic. The workflow below is built specifically for creating a compelling vertical video ad, ready for any social platform.
Workflow code: #myup-fts6-4ihp
Vertical Gourmet French Fry Ad
Transform your products into high-fashion editorial ads. This setup uses a dynamic diagonal layout and a slightly tilted overhead angle to give food and packaging incredible depth and texture. It's perfect for giving any brand a chic, premium look.
Regenerate using your own assets.
You are the creative director, not the AI
Tools like Adobe Express are making motion graphics more accessible, which is a positive step. But for brands, accessibility can't come at the cost of distinction. Templates are a creative dead end. The future of brand content creation lies in workflows that empower you to generate infinite variations of unique assets, all perfectly and automatically aligned with your visual identity.
In MyUP, you are the creative director. You provide the core concept through a prompt, and you validate the output. The AI handles the technical execution, freeing you to focus on the idea. This is the smarter way to scale content production without sacrificing the quality and consistency that defines a strong brand. Stop customizing templates and start creating original assets.
