The last 48 hours have been a blur of AI video announcements. On June 27th, Runway dropped stunning new demos for its Gen-3 model, showcasing shockingly clear text rendering. The same day, Adobe began rolling out Firefly Video in Premiere Pro with new font controls. The message is clear: AI can finally animate text. But for marketers and creators, this solves only half the problem. The real job isn't just making text move; it's making it move in *your* brand's font, using *your* brand's colors, consistently, every single time. And that's where the demos fall silent.
The painful reality: the multi-app workaround
Right now, creating branded text animations with AI is a frustrating, multi-step hack. You've probably seen the #AIlyricvideo trend on TikTok: creators generate a moody, abstract clip in one tool, then painstakingly import it into a video editor like CapCut to manually add and time the text. It’s a clever workaround that highlights a massive workflow gap. You’re forced to choose between a generic AI output or hours of manual labor aligning text, colors, and fonts. This isn't a production workflow; it's a time-consuming craft project that breaks the moment you're on a deadline.
The one-click workflow: how to generate on-brand kinetic typography in MyUP
The goal isn't just animated text. It's on-brand animated text, produced at speed. This is MyUP's entire point of view: great text animation isn't about complex keyframes; it's about brand consistency and production velocity. Instead of fighting with separate tools, you can use a single, integrated workflow on MyUP.ai. The process is simple: you set up your visual identity once in a Brandkit, and then every video you generate automatically inherits your fonts, colors, and logo. No manual editing, no color-picking, no font-matching. Just your script, your brand, and a finished video in minutes.
Step 1: Build your Brandkit (do it once, use it forever)
Before you create anything, you need to teach the AI your brand's visual language. In MyUP, this takes about two minutes. You create a Brandkit by simply providing your website URL. MyUP automatically extracts your logo, color palette, and typography. You can then upload specific font files (.ttf, .otf, .woff) to ensure perfect typographic consistency. This one-time setup is the key. It’s what transforms the AI from a generic video generator into your personal, on-brand content engine. Every workflow you run from this point forward will automatically pull from this Brandkit.
Step 2: Turn your script into a branded animation
With your Brandkit active, creating the video is the easy part. You don't need to write complex prompts or understand animation principles. You just need your text. Select a video workflow, paste in your script, and MyUP handles the rest. The AI generates the animation while the Brandkit automatically applies your visual identity. For a clean, modern look that’s perfect for quotes or announcements, a minimalist template is a great starting point.
Workflow code: #myup-k4td-9k6z
Minimalist Poster
Give your social feed a clean, gallery-like aesthetic. This layout frames your images with structured mono typography and soft, neutral backgrounds for a high-end editorial look. It's perfect for minimal product launches or brand announcements.
Regenerate using your own assets.
Step 3: Review and refine (you're the creative director)
Automation doesn't mean you lose creative control. MyUP executes the production, but you validate the final output. Once the video is generated, you can review it instantly. If the timing or composition isn't quite right, you can regenerate options or make small adjustments. This workflow puts you in the role of a creative director, not a keyframe animator. You're focused on the message and the overall feel, while the AI handles the technical production, ensuring every option is already perfectly on-brand.
Kinetic typography for every use case
This workflow isn't just for a single style. You can apply it to a wide range of content needs, from social media updates to event promotions. The principle remains the same: your Brandkit provides the consistency, while different workflows provide the creative variety. This makes it easy to produce a whole series of engaging animated social posts that feel cohesive. Here are a couple of workflows for specific tasks:
Announce an event
Need to create a quick, high-energy video for an upcoming webinar or product launch? A bold, retro-style poster animation can grab attention in a crowded feed. Just provide the event details and let the workflow generate a dynamic visual.
Workflow code: #myup-xbur-hzoi
Bold Retro Yellow Event Poster
Turn your branding or event details into bold, nostalgic posters. It blends vibrant warm backdrops with a clean, retro square grid pattern to make any announcement look like a classic piece of mid-century graphic design.
Regenerate using your own assets.
Share a job opening
Turn a standard job description into a compelling hiring video. A clean, modern animated poster can make your company look more dynamic and attract better talent than a simple text post on LinkedIn.
Workflow code: #myup-eiob-7tbc
Modern Hiring Poster
Turn your open roles into stylish social announcements. It sets your hiring details against a soft, textured paper background with clean, editorial typography. Perfect for giving your brand a polished, modern look when you're looking to hire.
Regenerate using your own assets.
Stop animating text, start producing content
The AI video industry is buzzing with demos of what might be possible tomorrow. But as a creator or marketer, you have content to produce today. You can't afford to spend hours wrestling with multiple apps or waiting for a feature to be released from a waitlist. The real value of AI isn't just its ability to generate pixels; it's the ability to accelerate your entire production workflow. By combining a Brandkit with automated video generation, MyUP provides a practical, production-ready solution that delivers on the most important requirement of all: keeping your content consistently, unmistakably yours.
